Reaching the next generation of insurance customers

On November 15 and December 12, participants from the Insurance Governance Leadership Network met in London and New York, respectively, to discuss reaching the next generation of insurance customers. This ViewPoints draws on these meetings and preparatory discussions with participants and focuses on the following areas:

• Millennials and Gen Zs’ traits and values diverge from earlier generations
• Insurers face challenges in reaching younger generations on their terms
• Connecting with the next generation of customers requires novel approaches and tech investment