Samantha Seaton

Chief Executive Officer


Sam Seaton is an internationally-recognised fintech pioneer, a thought leader on diversity and inclusion, and a champion of financial wellness.

She is the chief executive officer of Moneyhub, the award-winning open banking, open finance, and open data platform that transforms data into personalised digital experiences and initiates payments. She joined Moneyhub following a distinguished career at Willis Towers Watson and at fintech eValue.

Sam is passionate about the power of technology to improve financial wellbeing for all and is part of the Money & Pensions Service’s Pensions Dashboards Advisory Group.  She is also a non-executive director at the Charities Aid Foundation Bank and at The Investing and Saving Alliance (TISA), and represents the UK and Europe as a non-executive director on the Financial Data and Technology Association’s (FDATA) global board.

Sam is an avid horse rider and regular eventer, and treasures time with her husband and horses.