Bob Jordan

Current public company boards: The Container Store

Prior public company boards: N/A

Executive Experience: Robert E. (Bob) Jordan serves as executive vice president and chief commercial officer of Southwest Airlines and president of Southwest subsidiary AirTran Airways. In his EVP role, Bob provides executive leadership for marketing, revenue management, network planning, customer support and services, customer relations, and the customer experience. Key responsibilities include oversight of the Southwest brand, continuous improvement of the customer experience, growing the award-winning Rapid Rewards loyalty program, product distribution, and southwest.com, setting the company’s route network, and pricing strategies, and delivering on the company’s revenue plan. Bob is also responsible for delivery of key company initiatives.

Bob joined Southwest Airlines in 1988, and has served in roles including director revenue accounting, corporate controller, vice president procurement, vice president technology, executive vice president strategy and technology, and executive vice president strategy and planning. Bob has also had responsibility for corporate facilities, fuel procurement, and the internal audit functions. While at Southwest, Bob has led numerous significant change initiatives, including development of the company’s Business Select and Early Bird products, an enhanced boarding process, development of a strategic procurement organization, and a revitalization of the technology organization.

Additional information: Bob holds an undergraduate degree in computer science, and a master’s in business administration, both from Texas A&M University. He and his wife Kelly live in Flower Mound, Texas, and have two grown children. They are active in charitable and civic organizations, including Cross Timbers Community Church, Compassion International, and the Metropolitan Opera.